United Adds Apple TV+ Originals to Inflight Entertainment
Apple TV+ Takes Flight
United now offers Apple TV+ hits free onboard, including Severance, Shrinking, Ted Lasso, Slow Horses, Silo, and more. Travellers can stream Apple TV+ using 130,000+ seatback screens or the United app, creating a premium entertainment experience worldwide.
United installed personal screens in every seat through its United Next growth plan, redefining inflight entertainment for all passengers. The airline recently unveiled new interiors featuring 27-inch, 4K Bluetooth-enabled OLED screens, the largest inflight seatback displays among U.S. carriers.
This Apple TV+ partnership supports United’s goal of 300,000+ screens fleetwide, achieved through new aircraft deliveries and retrofits.
Premium Originals Onboard
United passengers already enjoy thousands of entertainment hours monthly, now expanded with Apple TV+ originals offering variety and premium storytelling options. Apple TV+ secured 81 Emmy nominations this year, with Severance leading as the most nominated television series across categories.
Mark Muren, United’s Product Director, emphasised “How Apple’s originals elevate inflight entertainment, strengthening United’s reputation for premium passenger experiences.”
Content Lineup Expands
Passengers can access first seasons of Severance, Shrinking, Ted Lasso, Slow Horses, and Silo, available onboard for free. The Morning Show and Bad Sisters launch September, with monthly additions exceeding 250 episodes, feature documentaries, and award-winning films.
Travellers can binge all Severance episodes on long-haul flights, or continue seamlessly between journeys using United’s inflight entertainment system.
Ongoing Apple Partnerships
United introduced Apple Live Activities for iPhone and Apple Watch, providing real-time flight updates directly on screens and wrists. Apple AirTag integration helps passengers share luggage locations with United staff, assisting quick recovery when bags are lost or delayed.
Employees equipped with iPhones and iPads streamline communication, enhance mobility, and ultimately deliver passengers an efficient, enjoyable inflight experience.