American Airlines has revealed its intention to discontinue its “premium” first-class cabin, with the phase-out scheduled for late 2024. This move aligns with the carrier’s strategy to introduce a new business class product and reconfigure its premium Airbus A321Ts, opting for a standard domestic layout. Concurrently, American plans to employ alternative aircraft, potentially Airbus A321XLRs, for premium transcontinental flights, which will feature an enhanced business class instead of first class.
American Airlines stands out as the sole U.S. carrier offering a distinct “true” first-class product, mainly found on its Boeing 777-300ERs and Airbus A321Ts. However, the decision to maintain first class has been a point of contention within the airline, particularly since the merger with US Airways. The carrier’s management, originating from America West, has been skeptical about the viability of first class.
The impending removal of first class comes as American Airlines pursues a comprehensive revamp of its premium offerings. This includes reconfiguring the A321Ts for domestic service, introducing new business class products on Boeing 787-9s, and retrofitting Boeing 777-300ERs with updated business class seats.
While the elimination of first class might be perceived as a significant change, the overall sentiment among industry observers is that American’s first-class product has been lackluster, offering marginal differentiation from business class. Criticisms have included inconsistent service standards, limited privacy, and a lack of premium distinction.
As the airline bids farewell to first class, it aims to enhance the premium travel experience with the introduction of improved business class offerings. The details of the transition, such as the fate of Flagship First Dining facilities, remain uncertain. However, the move signifies American Airlines’ commitment to evolving its premium offerings to align with evolving passenger expectations.