LATAM Redefines Premium Business Class with Latin American Flair
LATAM Airlines is transforming Premium Business travel with bold design, sustainability, and authentic Latin American hospitality.
From December 1, travellers can experience a refreshed service that celebrates the region’s culture, cuisine, and creativity. Elevated Service with a Personal Touch.
LATAM will launch new three-course menus highlighting South American flavours and fresh ingredients. Each meal includes redesigned tableware and an upgraded cocktail and coffee service.
Cabin crew will deliver warmer, more personal interactions to reflect genuine Latin American hospitality. Every detail aims to create a seamless, memorable experience from takeoff to landing.
Inspired by South America’s Natural Beauty
LATAM’s new design draws from the continent’s diverse landscapes. The blue of the Pacific Ocean, green of the Amazon, and warm tones of the desert and Andes shape the new cabin colour palette.
The airline also introduces sustainable amenity kits by Costa Brazil. Each kit includes eco-friendly cosmetics inspired by Amazonian resources, offering passengers luxury with a conscience.
Innovation in the Skies
LATAM continues investing in comfort with a $360 million upgrade across 24 Boeing 787 aircraft. Premium Business cabins will feature private suites with doors – a first in Latin America.
The first three retrofitted planes are already flying routes from Santiago to Mexico City, Bogotá, Los Angeles, Miami, and New York. These upgrades mark LATAM’s commitment to redefining premium travel with style, authenticity, and innovation.
