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British Airways Revises Executive Club Changes After Backlash

British Airways has partially reversed its recent changes to the Executive Club frequent flyer programme after widespread criticism from members. The original overhaul, announced in December and set to launch on 1 April, shifted the programme’s focus from distance flown to a spend-based model, making it harder for frequent fliers to earn top-tier status.

In response to customer feedback, BA has introduced a Bonus Tier Point offer, replacing the initial incentive as it expires. Passengers can now earn between 75 and 550 additional Tier Points per flight, depending on their cabin class. This move aims to better balance rewards between high-spending customers and frequent fliers.

Reintroducing Flight-Based Tier Qualification

Following complaints, British Airways will also reinstate a “sectors travelled” element, allowing frequent fliers to qualify for Bronze and Silver status by taking 25 and 50 flights, respectively.

“We’ve heard that our members wanted more clarity, certainty, and reassurance, so we’ve found a way to reintroduce earning by sector for flights with a BA flight number,” said BA’s Chief Commercial Officer, Colm Lacy.

More Generous Bonus Tier Points

The airline is also enhancing bonus Tier Points based on cabin class. Key changes include:

  • Short-haul economy: 75 bonus points (up from 50)
  • Long-haul economy: 150 bonus points (up from 70)
  • Long-haul business class: 400 bonus points (up from 210)

Members who earn enough points to renew or upgrade their status by 31 March 2025 will retain their tier until 30 April 2026, while collecting points under the new model for the following year.

Evolution of the Executive Club

BA maintains that the move towards a spend-based model aligns with most UK loyalty programmes.

“Moving to a spend-based model is a logical step in the evolution of The Executive Club,” said Lacy. “These changes aren’t about reducing membership in each tier but ensuring we get the level of recognition right for each individual.”

Under the new scheme, points are accrued on eligible spend, including base fares, ancillaries, carrier-imposed charges, and contributions to Sustainable Aviation Fuel (SAF).